I was asked to design and brand a new loyalty scheme for Littlewoods personal Finance that would be aimed at their credit card holders. With each statement they would receive a magazine packed with offers, I came up with the brand and design for these. Below, one of the many corporate leaflets designed for LPF.

Work for LPF direct mail to encourage Littlewoods customers to get a credit card. I did lots of mailers for LPF but this was my favourite as I liked the link between the copy and the images – spread the word, spread the cost – and also the way the images had the backgrounds bleached out so they were so dominant and colourful against the background, and also quite modern looking along with the limited blue colour palette I selected. I airbrushed the blue across the images to link the brochure so that it flowed.