The joy of the design option chosen was that it worked in negative and positive space; also the quilt designs could be promoted with the Q shape. This was the basis for much of the promotional work – integrating the Q with the quilt designs.

The leaflet design, followed by poster designs that show how the quilts and logos work together to enhance the brand. This is further highlighted in the stationery designs, which used the reverse of the letterheads and compliments slips to further advertise and promote the quilts within the Q shape.

The promotional DL leaflets highlight the courses and shows on at the gallery.

For further examples of design for the Quilt Museum including the brand design, interiors and signage and brand guidelines please click the relevant words to access the link.