Makro Rioba water advert
digital retough work Makro Rioba water advert

Digital manipulation and image creation for Makro advertising campaign

  • Category: Illustration/Digital manipulation
  • Designed while at Liquid
  • How to you give the impression of a natural, beautiful, clear, pure landscape – one from where your bottled water originated? Go on location and shoot it of course! But if you haven’t got the budget you Photoshop it!

Two stock shots were used. The waterfall scene was blurred out, flipped and darkened to serve as a backdrop, and to throw the bottles forward in the image. The rock the bottles are set up on was the rock from the top of the second image and this was cloned to make more of a rock area for the bottles to sit on. The bottles had their opacity knocked down to give the transparent effect and shadows were added to make them look like they were sat on the rock.

To see this advertisement for Makro and others for this company please click here.

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Peter Dykeaylen Graphic Designer PETER DYKEAYLEN GRAPHIC DESIGNER